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17 Dec 2017
18 Dec. 2017 <br />
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Amman- The UAE's National Media Council (NMC) has announced the results of a study of the trust index of UAE media, conducted by the NMC, in collaboration with the Jordan Media Institute (JMI), with the aim of identifying general patterns of use of media, sources of news that the public relies on, and trends of trust in the media.<br />
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The results of the study, announced at a news conference held by the NMC in the capital, Abu Dhabi, last Sunday, showed that the average trust by society of UAE media stood at 80.50%, while reliance on UAE media to obtain news was 63%, trust in opinion and analysis pieces of UAE affairs was 78%, and trust in specialized coverage was 69%.<br />
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Dr. Basim Tweissi, dean of the JMI, said that the study was the fruit of cooperation between the JMI and the NMC in the UAE. He noted that the results reflected the level of development of media in the UAE and the trust of society in UAE media. This trust is significant compared with similar studies in other societies.<br />
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While commenting on the results of the study, Tweissi commended the advanced cooperation between the JMI and the NMC. This reflects the distinguished level of cooperation in various domains, including the media and academic fields, as well as various intellectual and cultural spheres.<br />
Mansour Ibrahim al-Mansouri, director general of the NMC, said that the study would help in developing the strategy of the media sector in the UAE and identifying its general trends. This will align action plans and programs with recent developments and ensure enhancing the contribution of UAE media toward strengthening the status and development of the state.<br />
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The results showed that the reliance of the public on TV channels as a source of news and information under normal circumstances reached 30%, while reliance on social media (Facebook and Twitter) reached 37%. Newspapers received 10%, news websites 8%, and radio stations 5%.<br />
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The study sample included 2,500 citizens and residents. Six areas for developing the trust index were selected, including reliability, trust in the most recently viewed media, professional and ethical assessment of UAE media, trust in opinion and analysis pieces, trust in specialized media coverage, and the immediate trust of the public (general impression).