​Workshop on Training Policies at JMI

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05 Mar 2017
<br /> (Jordan Media Institute) The Jordan Media Institute (JMI), in cooperation with the Permanent Conference of the Mediterranean Audiovisual Operators (COPEAM), held a training workshop with the aim of developing systematic training policies to enhance the capacities of the staff of public service broadcasters in Southern Mediterranean countries, under the sponsorship of the Med Media project &quot;Maidan,&quot; which is funded by the EU.&nbsp;&nbsp;<br /> The two-day workshop was attended by media persons from Morocco, Algeria, Tunisia, Egypt, Lebanon, Palestine, the Arab States Broadcasting Union, and Jordan. The workshop was run by Jocelyn Grange from France, Micol Pancaldi from Italy, Rachida Taame from Morocco, and Hala Zureiqat from Jordan. The participants exchanged experiences on creating and developing strategies and effective training methods at public broadcasters in the region to help develop the capacities of workers in this sector in line with the profound developments witnessed by the region. This is in light of the great technological progress of the media and communication and the new patterns of consumption by the public.<br /> JMI Dean Dr. Basim Tweissi, who opened the workshop, underlined the importance of developing systematic and sustainable training programs and policies for public service broadcasters in the Southern Mediterranean countries. This will reflect positively on the services offered by radio and TV broadcasters, especially since we are living in the age of the revolution of digital media and fast and profound changes and strong competition on the media scene.<br /> He said that the problems and challenges of training in the Southern Mediterranean countries are common, key of which is that despite the huge amount of training, it does not meet all needs. There is also repetition and lack of diversity. This is in addition to the lack of sustainability because most of the training programs depend on foreign funding, which is not sustainable, and not on a budget that is allocated for developing the capacities of workers in public service broadcasters.<br /> For his part, media expert Jocelyn Grange underlined the importance of the work of Med Media to develop the performance of media to serve the public interest through several programs related to policies, legislation, fellowship, and networking between academic institutions in the Southern Mediterranean countries.&nbsp;